Pureology was born in California in 2001 with a simple but powerful idea: to create the very best products for color-treated hair. They led the way in creating products made with purity and good health in mind, and Pureology pioneered the “no nasties” movement with their ZeroSulfate® shampoos and 100% vegan formulas. Their signature aromatherapy fragrances give every Pureology user an indulgent experience while protecting their hair color. Word quickly spread, and their brand became a favorite of stylists and clients alike!

Color-treated Hair Needs Extra Love
From the moment hair is exposed to color it changes. It becomes more vulnerable to damage, its natural shine begins to dull, and it takes on a rougher, drier texture. Each of these factors also affects hair’s ability to retain color vibrancy … and Pureology is here to protect and help restore what color-treated hair needs most!

Sulfates Are A Big Zero In Our Book
Their concentrated ZeroSulfate® shampoos use a blend of corn, coconut, and sugar to gently cleanse without stripping color.

Plus, A Little Goes A Long Way
Since their formulas are so concentrated, you only need to use a quarter-size amount! That means 70+ shampoos from one bottle – so much to love!

We Have A Complex About Fading
Pureology’s exclusive AntiFade Complex® contains antioxidants and full spectrum UVA/UVB sunscreens to protect color vibrancy unlike anything else.

We Were Vegan Even Before It Was Cool
Their 100% vegan formulas are made with sustainably-sourced natural plant extracts and without animal products or by-products.

We’re All About Multi-tasking
Their dual benefit formulas not only provide color protection, they’re formulated to provide whatever else the hair needs — moisture, volume, strength, smoothness — for customized care without sacrifice.

We Have Addictive Fragrances … You’ve Been Warned
Each system has a unique aromatherapy fragrance that surrounds and soothes the senses. You’ll be back for more!